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We completely and permanently remove your unwanted content from the site that it is on. In some cases, this is not possible due to the nature of the content or the publisher – for example, major news publications are notoriously resistant to taking a journalist’s work taken down. If we are unable to physically remove the offending content, you will not be charged a removal fee, but will have the option of instead allowing us to implement other reputation management strategies to hide, smother, or mitigate the offending content in other ways. Our first priority is always to physically remove the content.