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First of all, Removify would not be able to remove “all” of a business’ bad reviews unless they could all be proven as being bogus or in violation of the publisher’s policies. For a business with a lot of bad reviews, unless it has been mercilessly attacked by trolls or competitors, many of the reviews will be legitimate and therefore not eligible for removal.

Trust is definitely an important factor to consider when reading reviews. It would be great if we could trust them all, but unfortunately their anonymous nature and lack of any real evidence means that more often than not, we are taking the word and advice of a complete stranger. However, if nobody tries to fight back against fake and illegitimate reviews, we would argue that the levels of trust would be worse. One of our goals in assisting in the removal of bogus reviews is to increase trust, not reduce it.